Email:
flordamico@gmail.com
Email:
flordamico@gmail.com
flordamico@gmail.com
Florencia Damico
Sr. Product Designer
Florencia Damico
Sr. Product Designer
Florencia Damico
Sr. Product Designer
Available for work
Hi! I'm
Flor Damico
a
Sr. Product Designer
working
remotely
2015→2025
10+ yrs exp.
I have 10+ years of experience designing data-informed digital ecosystems across the health, wellness and eCommerce sectors, translating behavioral insights into intuitive experiences that drive business growth.
2015→2025 10+ yrs exp.
02 — Tools & Skills
My creative toolbox
02 — Tools & Skills
My creative toolbox
02 — Tools & Skills
My creative toolbox
Figma
Leading collaborative design tool
Figma
Leading collaborative design tool
Figma
Leading collaborative design tool
Adobe Photoshop
Raster graphics editor by Adobe
Adobe Photoshop
Raster graphics editor by Adobe
Adobe Photoshop
Raster graphics editor by Adobe
AI Tools
Ideogram, Gemini, ChatGPT, Midjourney
AI Tools
Ideogram, Gemini, ChatGPT, Midjourney
AI Tools
Ideogram, Gemini, ChatGPT, Midjourney
E-commerce
User Testing
Product Design
Design System
Communication Strategy
E-commerce
User Testing
Product Design
Design System
Communication Strategy
03 — Work Experience
My Work Experience
Toci Wellness
/
Design Advisor & Founder
Built brand identity from the ground up, including logo, packaging and visual system.
Designed and developed the full eCommerce website and product pages.
Created marketing assets and launch campaigns.
2024-Present
Toci Wellness
/
Design Advisor & Founder
Built brand identity from the ground up, including logo, packaging and visual system.
Designed and developed the full eCommerce website and product pages.
Created marketing assets and launch campaigns.
2024-Present
Toci Wellness
/
Design Advisor & Founder
Built brand identity from the ground up, including logo, packaging and visual system.
Designed and developed the full eCommerce website and product pages.
Created marketing assets and launch campaigns.
2024-Present
Estée Lauder Co.
/
Lead UX Designer
Redesigned BoF pages: Account, Loyalty, and Order Tracking pages.
Led usability testing and applied insights.
Built a scalable Figma design system with tokens and components.
2021-2025
Estée Lauder Co.
/
Lead UX Designer
Redesigned BoF pages: Account, Loyalty, and Order Tracking pages.
Led usability testing and applied insights.
Built a scalable Figma design system with tokens and components.
2021-2025
Estée Lauder Co.
/
Lead UX Designer
Redesigned BoF pages: Account, Loyalty, and Order Tracking pages.
Led usability testing and applied insights.
Built a scalable Figma design system with tokens and components.
2021-2025
MercadoLibre
/
Sr. UX Designer
Designed user flows for Mercado Pago wallet, improving QR seller activation.
Developed HTML email newsletters journey that increased feature adoption.
2019-2021
MercadoLibre
/
Sr. UX Designer
Designed user flows for Mercado Pago wallet, improving QR seller activation.
Developed HTML email newsletters journey that increased feature adoption.
2019-2021
MercadoLibre
/
Sr. UX Designer
Designed user flows for Mercado Pago wallet, improving QR seller activation.
Developed HTML email newsletters journey that increased feature adoption.
2019-2021
Modus
/
UX Designer
Delivered accessible, responsive interfaces.
Organized and maintained the design library.
2019
Modus
/
UX Designer
Delivered accessible, responsive interfaces.
Organized and maintained the design library.
2019
Modus
/
UX Designer
Delivered accessible, responsive interfaces.
Organized and maintained the design library.
2019
Movile
/
Design Analyst
Designed banners and microsites that improved campaigns CTR.
Developed responsive layouts using HTML/CSS.
2015-2019
Movile
/
Design Analyst
Designed banners and microsites that improved campaigns CTR.
Developed responsive layouts using HTML/CSS.
2015-2019
Movile
/
Design Analyst
Designed banners and microsites that improved campaigns CTR.
Developed responsive layouts using HTML/CSS.
2015-2019
10+
Years
of experience
10+
Years
of experience
10+
Years
of experience
50+
Projects
completed
50+
Projects
completed
50+
Projects
completed
04 — Education
My Education
University
/
Master's Degree in Creative Computing & Artificial Intelligence
Universidad Europea
(IADE)
2025-2027
University
/
Master's Degree in Creative Computing & Artificial Intelligence
Universidad Europea
(IADE)
2025-2026
University
/
Master's Degree in Creative Computing & Artificial Intelligence
Universidad Europea
(IADE)
2025-2027
University
/
Bachelor's Degree in Graphic Design
Universidad Argentina de la Empresa
(UADE)
2011-2016
University
/
Bachelor's Degree in Graphic Design
Universidad Argentina de la Empresa
(UADE)
2011-2016
University
/
Bachelor's Degree in Graphic Design
Universidad Argentina de la Empresa
(UADE)
2011-2016
Courses
/
Courses and certificates
UX/UI Design Course
@ Coderhouse
Digital Marketing
@ Coderhouse
Design Accessibility
@ Uxcel
Neuromarketing
@ Capacitarte UBA
HTML/CSS Course
@ Educacion IT
AI in UX/UI Design
@ Uxcel
2015-2025
Courses
/
Courses and certificates
UX/UI Design Course
@ Coderhouse
Digital Marketing
@ Coderhouse
Design Accessibility
@ Uxcel
Neuromarketing
@ Capacitarte UBA
HTML/CSS Course
@ Educacion IT
AI in UX/UI Design
@ Uxcel
2015-2025
Courses
/
Courses and certificates
UX/UI Design Course
@ Coderhouse
Digital Marketing
@ Coderhouse
Design Accessibility
@ Uxcel
Neuromarketing
@ Capacitarte UBA
HTML/CSS Course
@ Educacion IT
AI in UX/UI Design
@ Uxcel
2015-2025
04 — References
Don’t take my
word for it
Take theirs
Director of Product Management
Flor has a remarkable ability to distill complex problem statements into clear, actionable insights. Her approach to competitive analysis is sharp and thorough, and she consistently defines user experiences that not only look great but truly solve real customer pain points.
Puneet M.
Product Manager
She is proactive in taking on new projects, and is curious to explore new topics to improve our online member experience. On top of that, she is fun to work with and a positive member of the team. Our loyalty programs, and the millions of members they serve are stronger thanks to Flor's expertise.
Kate L.
UX Designer
Flor’s ability to blend functionality with aesthetics has consistently elevated our projects, resulting in user experiences that are not only visually appealing but also intuitive and effective. Apart from her technical expertise, what stands out is her collaborative nature.
Isabel L.
Product Manager
Working with Flor was one of the highlights working at ELC. I was the Product Manager for Accounts Team and she was my partner from the UX design team. Flor was diligent in her research, thoughtful with user friendly design and provides various options with time for review.
Cindy L.
Product Manager
Flor combines strong design skills with a deep empathy for users, which helped our team deliver products that were not only functional but genuinely enjoyable to use. I highly recommend Flor for any UX design role - any team would be lucky to have her.
Xiaoyue
Director of Product Management
Flor has a remarkable ability to distill complex problem statements into clear, actionable insights. Her approach to competitive analysis is sharp and thorough, and she consistently defines user experiences that not only look great but truly solve real customer pain points.
Puneet M.
Product Manager
She is proactive in taking on new projects, and is curious to explore new topics to improve our online member experience. On top of that, she is fun to work with and a positive member of the team. Our loyalty programs, and the millions of members they serve are stronger thanks to Flor's expertise.
Kate L.
UX Designer
Flor’s ability to blend functionality with aesthetics has consistently elevated our projects, resulting in user experiences that are not only visually appealing but also intuitive and effective. Apart from her technical expertise, what stands out is her collaborative nature.
Isabel L.
Product Manager
Working with Flor was one of the highlights working at ELC. I was the Product Manager for Accounts Team and she was my partner from the UX design team. Flor was diligent in her research, thoughtful with user friendly design and provides various options with time for review.
Cindy L.
Product Manager
Flor combines strong design skills with a deep empathy for users, which helped our team deliver products that were not only functional but genuinely enjoyable to use. I highly recommend Flor for any UX design role - any team would be lucky to have her.
Xiaoyue
Director of Product Management
Flor has a remarkable ability to distill complex problem statements into clear, actionable insights. Her approach to competitive analysis is sharp and thorough, and she consistently defines user experiences that not only look great but truly solve real customer pain points.
Puneet M.
Product Manager
She is proactive in taking on new projects, and is curious to explore new topics to improve our online member experience. On top of that, she is fun to work with and a positive member of the team. Our loyalty programs, and the millions of members they serve are stronger thanks to Flor's expertise.
Kate L.
UX Designer
Flor’s ability to blend functionality with aesthetics has consistently elevated our projects, resulting in user experiences that are not only visually appealing but also intuitive and effective. Apart from her technical expertise, what stands out is her collaborative nature.
Isabel L.
Product Manager
Working with Flor was one of the highlights working at ELC. I was the Product Manager for Accounts Team and she was my partner from the UX design team. Flor was diligent in her research, thoughtful with user friendly design and provides various options with time for review.
Cindy L.
Product Manager
Flor combines strong design skills with a deep empathy for users, which helped our team deliver products that were not only functional but genuinely enjoyable to use. I highly recommend Flor for any UX design role - any team would be lucky to have her.
Xiaoyue
05 — FAQ
Got Questions?
Got Questions?
01/
What kind of projects do you specialize in?
I focus on end-to-end product design for eCommerce and loyalty experiences, including UX strategy, UI design, design systems, and post-purchase flows. I also lead art direction for branding, packaging, and digital campaigns, bridging design, business goals and user needs.
02/
How do you ensure your designs are effective?
I take a data-driven approach, combining usability testing, analytics, and stakeholder feedback to validate decisions. I ran user testing sessions and applied insights that reduced pre-launch issues by 30% and improved engagement on loyalty and order tracking pages.
03/
Do you only work on corporate projects?
No! While I’ve led design for global brands like Estée Lauder and MercadoLibre, I also built Toci Wellness from the ground up — creating the brand, eCommerce site, packaging, and content strategy. This mix of corporate and entrepreneurial experience gives me a unique perspective when designing scalable, user-centered solutions.
01/
What kind of projects do you specialize in?
I focus on end-to-end product design for eCommerce and loyalty experiences, including UX strategy, UI design, design systems, and post-purchase flows. I also lead art direction for branding, packaging, and digital campaigns, bridging design, business goals and user needs.
02/
How do you ensure your designs are effective?
I take a data-driven approach, combining usability testing, analytics, and stakeholder feedback to validate decisions. I ran user testing sessions and applied insights that reduced pre-launch issues by 30% and improved engagement on loyalty and order tracking pages.
03/
Do you only work on corporate projects?
No! While I’ve led design for global brands like Estée Lauder and MercadoLibre, I also built Toci Wellness from the ground up — creating the brand, eCommerce site, packaging, and content strategy. This mix of corporate and entrepreneurial experience gives me a unique perspective when designing scalable, user-centered solutions.
01/
What kind of projects do you specialize in?
I focus on end-to-end product design for eCommerce and loyalty experiences, including UX strategy, UI design, design systems, and post-purchase flows. I also lead art direction for branding, packaging, and digital campaigns, bridging design, business goals and user needs.
02/
How do you ensure your designs are effective?
I take a data-driven approach, combining usability testing, analytics, and stakeholder feedback to validate decisions. I ran user testing sessions and applied insights that reduced pre-launch issues by 30% and improved engagement on loyalty and order tracking pages.
03/
Do you only work on corporate projects?
No! While I’ve led design for global brands like Estée Lauder and MercadoLibre, I also built Toci Wellness from the ground up — creating the brand, eCommerce site, packaging, and content strategy. This mix of corporate and entrepreneurial experience gives me a unique perspective when designing scalable, user-centered solutions.
06 — Contact me
